Search engine optimisation (SEO) directs targeted (or quality) visitors to a website and is an essential element of a healthy, profitable presence on the internet.
VI Media in Nelson work with UK businesses and organisations that need search engine optimisation to raise and maintain their online presence and reputation.
Major search engines like Google, Bing and Yahoo will index or categorise a website according to its search engine optimisation. A badly or incorrectly indexed website will lead to a poor page ranking and lacklustre traffic - and customers.
This includes, but is not limited to:
- Keyword and optimisation audits
- Updating website features
- Website redesign
- Press releases
- Link building
- Search engine optimisation
- Bespoke/custom back-end web design features
- Content management systems (CMS)
- E-commerce solutions
Put another way, SEO is the signpost to the shops; even if a store looks fabulous, if nobody knows it is just around the corner, customers will just keep walking on by.
SEO experts at VI Media will conduct an SEO audit on client websites and consult the client on their business aims - information that they use to inform their strategy. The audit includes keyword testing, navigation, structure and content and will highlight failings. VI Media will then propose solutions and a workable plan, budget and schedule of improvements.
VI Media only employs transparent, ethical ('white hat') SEO techniques, which include improving written content and keyword targeting, link building (article writing and press releases) and directory submissions; at no time do we risk penalties for our clients with unethical practices.
Moreover, we supply our clients with monthly reports detailing improved ranking, traffic and further recommendations to maintain or continually improve search engine rankings; though our clients start to see the benefits for themselves as they receive more website leads and increased profits.